Glossary

Admin — a role that can do everything operational: send directly on the shared number, approve requests, manage groups and tags, invite people. Not billing. Roles

Approval request — what a member's send becomes on the shared number instead of a send. An admin approves or rejects it. The approval queue

Cadence (send cadence) — the deliberate pacing between messages during a send: typing indicator, a pause scaled to message length, then a randomised gap. Not adjustable; it's the anti-ban mechanism. The send cadence

Cadence preset — for events, a named timeline shape (light, standard, aggressive, deadline) that decides how many promo messages go out and when. Cadence presets

Campaign — a named, schedulable send that keeps running until paused or archived, with its own analytics attribution. Campaigns

Category — the app's other word for a tag. Same thing. Tags

Circuit breaker — the guard that abandons the rest of a send after 5 consecutive failures of any kind, and additionally blocks new sends on that number when the failures look ban-indicative. What PromotionBot does automatically

Cooldown — a window during which the same campaign, event, or recurring send can't message the same group again: 20 hours. Per source, not per group; ad-hoc sends aren't affected at all. How long the cooldown actually is

Daily cap — the maximum messages one group may receive from you per day. Ceiling of 10, unraisable. Daily and weekly caps

Delivery preview — the pre-send summary of how many groups will actually be reached and why the rest won't. Delivery preview

Event — something with a date, from which PromotionBot generates a promo timeline. Events

Group — a WhatsApp group chat your linked account is a member of. PromotionBot can't create or join groups. Groups

Inactive group — a group marked as dormant. Never messaged by anything, but keeps its tag and history. Inactive groups

Member — a role that can draft and build everything, but whose sends on the shared number become approval requests. Roles

MCP — Model Context Protocol. The interface that lets Claude Code, Cursor, and similar clients operate PromotionBot directly. Claude & MCP

Merchant of record — Creem.io, who take the payment, issue your invoice, and handle VAT. Plans & billing

Monitor — the Team/Pro feature that watches incoming messages for keywords and competitor activity. Monitor

Number — a WhatsApp account linked to PromotionBot by QR scan. Called a session in a few technical corners. Numbers

Organisation — your tenant. Everything you create belongs to it; data never crosses between organisations. How it works

Owner — the person who signed up. The only role that can change billing, promote admins, or delete the organisation. Roles

Preset — a named bundle of tags, so everyone can mean six tags at once. Presets

Queue — the list of sends with a time attached. A scheduler checks it every minute and dispatches what's due. The queue

Quiet hours — a per-number window during which due sends are held rather than fired. Quiet hours

Role — owner, admin, member, or viewer. Fixed set; no per-user permission editing. Roles

Session — the technical name for a linked number. Numbers

Skipped — a group that a send deliberately didn't message, because of a cap, cooldown, or inactive status. Skipping is normal and always explained. Troubleshooting

Spin tax — writing {Hey|Hi|Hello} so each group gets a different variant. Message variation

Tag — a label on a group, used for targeting. One per group. Tags

Token (personalisation token) — {groupName} or {category}, substituted per group at send time. Tokens

Tracked link — the per-group short link your URLs are rewritten into, so clicks can be attributed to an audience. Link tracking

Trial — 14 days and 20 total messages, no card. The trial

Viewer — a read-only role. Roles

Weekly cap — an optional per-group weekly ceiling on top of the daily cap. Daily and weekly caps