Plans & billing

Current prices, monthly and annual, live on the pricing page — that's the single place they're published, so this page doesn't repeat them and risk going stale. What follows is what each plan does.

The trial#

Signing up gives you a 14-day window with 20 messages total. Not 20 per day — 20, to spend however you like. No card required.

Twenty is enough to link a number, import and tag your groups, send a test to yourself, and do one real send to a small audience. That's deliberately the shape of "prove it works", not "run a term on the free tier".

While trialling you have one number and one seat.

What each plan includes#

* Tracked links are reported against this figure in the billing panel, but not currently enforced — link rewriting keeps working past it. Treat it as a guide to plan sizing rather than a wall.

A "message" is one message to one group. Sending to 30 groups spends 30 messages. This is the number to plan around: a weekly digest to 30 groups is 120 a month before you've promoted a single event, which is why Starter suits one small audience and most associations land on Team.

Note what isn't on the list: no plan raises the daily cap ceiling or speeds up the send cadence. Those are anti-ban limits, not paywalls.

Annual billing is billed yearly at ten times the monthly rate — two months free. You can switch between monthly and annual from the billing portal.

Upgrading and downgrading#

Billing is handled by Creem.io, our merchant of record — they take the payment, issue the invoice, and handle VAT. Only the owner can change the plan.

Pick a plan and you're taken to Creem's checkout. When it completes, your new limits apply immediately.

Manage everything after that — card, interval, cancellation — from the billing portal, reachable from the billing section. Invoices are listed there and downloadable.

When a subscription lapses#

If a subscription becomes inactive — cancelled, or a payment that ultimately fails:

• Sending stops. Scheduled sends, campaigns, and event timelines are skipped, not deleted.
• Your data stays. Groups, tags, campaigns, analytics, and message history are all intact.
• Reactivating resumes everything, including reconnecting your shared number.

A failed payment triggers an email before anything is cut off. If the card was simply expired, updating it in the portal is the whole fix.

Custom link domain#

On Pro you can serve tracking links from your own domain, so recipients see links.yourassociation.nl/r/abc instead of our domain. It measurably improves click-through — people are wary of short links they don't recognise.

Setup is one DNS record: point a subdomain at the target the app gives you, then verify in the app. Until the domain verifies, links keep using the default host, so nothing breaks while DNS propagates.

If you later drop off Pro, links you've already sent keep working — we don't break URLs that are already in people's chat history. New sends fall back to the default host until you upgrade again.

Usage and limits#

The billing section shows this month's message usage against your plan. When you're close, that's the moment to look at Groups rather than the upgrade button: retiring inactive groups and narrowing audiences usually buys back more headroom than a plan change, and it makes your analytics better at the same time.

Hitting the monthly cap blocks new sends until the next period or an upgrade. Nothing is deleted, and queued sends resume once you have room.

Separately from your plan, each number has a rate ceiling of 60 messages an hour and 400 a day. It isn't a licensing limit and no plan changes it — it's an anti-ban bound, like the daily caps and the send cadence. An admin can knowingly send past it after a confirmation prompt (sending past the rate ceiling); upgrading your plan won't move it, so if you routinely message more than 60 groups at once, split the audience or add a second number.